Platforms that build your list, design campaigns, and automate the emails that turn subscribers into customers. We rank the tools that deliver the best results for the price.
Email marketing software lets businesses build a subscriber list, design and send campaigns, and automate sequences that nurture subscribers into customers — with analytics on opens, clicks, and conversions.
Who it's for: Small businesses, creators, and marketers who want to turn an audience into repeat revenue through the inbox.
The best email marketing software of 2026, ranked. Compare Mailchimp, Brevo, MailerLite, ActiveCampaign, Kit and more on features, automation, pricing, and value.
Email marketing software lets you build a subscriber list, design and send campaigns, and automate sequences that nurture subscribers into customers. It also reports on opens, clicks, and conversions so you can see what's working.
Pricing usually scales with your number of contacts. Paid plans often start around $9 to $15 per month for small lists and rise as the list grows. Brevo is a notable exception — it charges by email volume sent rather than list size, which favors large but infrequently emailed lists.
Brevo, MailerLite, Mailchimp, and Kit all offer free plans. MailerLite and Kit are great for small lists and creators, Brevo suits large lists that send in bursts (with a daily send cap), and Mailchimp covers up to 250 contacts.
Most platforms price by the number of contacts or subscribers, so your cost rises as your list grows. Always check the price at your expected list size, not just the advertised starting price.